Online advertising rules for US SMBs

The Ad-ology Small Business Marketing Outlook survey,  found that small business is cautiously optimistic going into 2009 despite recessionary data and conversation.  SMBs are clearly getting smarter in where and how they advertise.

When broken down by media type, over half of small business advertisers plan to spend the same or more on the following: Online advertising (69 percent), Yellow Pages (54 percent), newspapers (51 percent), and direct mail (51 percent).

More than half of respondents plan to spend the same or more time and money on their Web sites and email marketing in 2009.  Within the online mix, 23% are already using online video and 17% are podcasting and 18% are using mobile.  

SMBs in the US, like here in New Zealand, are adopting faster, online and new techniques and channels within the broad online definiation, than many ‘major’ brands and advertisers. These stats suggest 23% are using video right now on their websites, that is effectively one in four. Here in New Zealand we are running nearer one in eight. In both cases this exceeds the use of video online by major brands.

SMBs run and own their business. Every dollar out is measured closely, there is no corporate waste or decision layers. Time and time again we have seen SMBs (SMEs) run with ideas and make them work – classifieds, directories, email and now video, mobile and podcasts.  It is this embracement that will help create leading companies and the green shoots of economic recovery. Encouraging research.

The Small Business Marketing Survey was conducted in October 2008 by Ad-ology Research to study the attitudes of small business owners.

Ad-ology Research analyses key marketing and advertising trends in over 370 industries and what motivates end-customers. The company’s research is used by over 2,000 advertising agencies, media properties and product marketing departments across the United States. Ad-ology Research is a division of Sales Development Services (SDS), Inc., a Westerville, Ohio firm.  View more at www.ad-ology.net

Yellowbook.com follows onto Youtube.com

Yellowbook.com, the US directory giant, announced today a content distribution agreement with YouTube™, the world’s most popular online video community allowing millions of people to discover, watch and share originally created videos, to showcase yellowbook.com’s video advertisers across YouTube’s network.

Good to see major media companies folowing on from start-ups like us here at Siverlinemedia.tv in posting their customers to youtube.com.