Online Video Watching at Work matches Home

New Research Finds 68 Percent of Respondents Watch Videos During the Day.  Interpret (in conjnuction with  Yahoo, Havas, Warner Bros and Media Research and PHD) significant and deep survey on video engagement shows that viewing online video is rampant during work hours as it is during ‘at home’ hours.  For advertising agencies this is particularly revealing for planning. Normally with TV when mass marketing the peak time is normally 6pm to 9pm, clearly with online video advertisers can reach target markets throughout the day at significant levels. This US study has 68% of online users viewing videos through the day.

For small medium businesses this research further supports that your audience is heavily consuming video. Through the right targeting / distribution (and product nature) online video can work through the day for the business.  Creating an online video for you business, product or service is lileky to be one of the best ROI advertising decisions you ever make.

We certainly are seeing significant viewing of business and product video here in New Zealand. View our recent property video report.