Shoppers increasingly watching online Retail Video

The number of online shoppers who watch retail videos grew 40% in a year.  Not suprising given trends and that obvious fact that video brings products to life in a way that static images and text can’t, often providing the final push a consumer needs to make a purchase or an enquiry.

Research and Markets’  report analyzes the power of product videos to lower the number of abandoned shopping carts, reduce return rates and generate higher sales.

A key obstacle to greater video adoption among online retailers is the high cost of in-house video production. But the data shows increased sales may outweigh increased costs. 

This is more of a perception given the rise of online video specialists. At  Silverlinemedia.tv we create, host and distribute online video for businesses from only NZ$250.