Online advertising rules for US SMBs

The Ad-ology Small Business Marketing Outlook survey,  found that small business is cautiously optimistic going into 2009 despite recessionary data and conversation.  SMBs are clearly getting smarter in where and how they advertise. When broken down by media type, over half of small business advertisers plan to spend the same or more on the following: [...]

Videos improve website performance

Gartner research reports that video has the advantage of being more measurable, more impactful and more likely to produce results without taking users off a site.  Silverlinemedia.tv has scores of case studes showing that the right video embedded into websites increases the KPI’s of the site, primarily around conversions. Our experience is a focussed deep [...]