Internet Video Viewership 120% year on year growth.

Internet users in the USA watched a staggering 34.2 billion videos in January 2010, up 120% year on year, according to the leading internet metrics research company Comscore.   This worked out at 187 videos per viewer in the month. This is further conclusive proof that internet habits are changing from text to video.  The average video [...]

Online Marketing Cinema Trends – Online Video – Social Media

Terrific feedback on the online Marketing Trends presentation I made at New Zealand Cinema Conference. Review the slide show here: Cinema Marketing Online Trends New Zealand View more presentations from gueste8817bb. View cinema trends presentation at slideshare

Video Magazines to Launch

Entertainment Weekly (owned by CBS) will on September 18th run the first video ad inside a magazine promoting Pepsi Max. The revolutionary technology comes from Americhip.   The technology for the battery-powered ads can handle about 40 minutes of video. The screen, is 2.7 mm thick with a 320×240 resolution screen which uses thin film transistor liquid [...]

Shoppers increasingly watching online Retail Video

The number of online shoppers who watch retail videos grew 40% in a year.  Not suprising given trends and that obvious fact that video brings products to life in a way that static images and text can’t, often providing the final push a consumer needs to make a purchase or an enquiry. Research and Markets’  [...]

Major publishers focus investment in online video

 Reports today that major media companies are ramping up their video operations as pressure comes on digital advertising growth, let alone intense pressure on their traditional channels. The driving principle is the premium rates that video ads command.  Publishers such as Forbes, Conde Nast, The New York Times and The Street.com relaunched their video platforms [...]

Online advertising rules for US SMBs

The Ad-ology Small Business Marketing Outlook survey,  found that small business is cautiously optimistic going into 2009 despite recessionary data and conversation.  SMBs are clearly getting smarter in where and how they advertise. When broken down by media type, over half of small business advertisers plan to spend the same or more on the following: [...]

Video ads twice as powerful

The Interactive Advertising Bureau of Canada reports that video has proven to be an incredibly hard-working online ad format for Advertisers. Recent research compiled from almost 200 Video campaigns already in Dynamic Logic’s Market Norms database, indicates that Video ads are twice as powerful as all other Online ad formats in drawing consumers attention to the ads [...]

German video consumption on youtube

25.9 million German Internet users viewed more than 3 billion videos online in August 2008 according to the comScore Video Metrix service. That’s an incredible 95 videos per user with the average video playing just over 4 minutes.  Google Sites lead the pack, primarily due to YouTube. Therefore the total German online video viewing audience in August watched an [...]

Kiwi Car Dealers Embracing Video

Over 600 online video’s of New Zealand cars have been produced by Silverlinemedia.tv over since July 1 and now we are seeing car dealers embracing video to present their dealerships benefits and offers.  Several video ads can be seen live on the autotrader.co.nz website from the likes of Pinnacle Cars, Kepplers Cars and Ebbetts. This [...]

Video advertising projects high

Here at Siverlinemedia.tv we are convinced that the video advertising online is shaking the ground of traditional advertising models. Here are two recent research reports that almost support our enthusiastic view of online video. eMarketer has a new report available that details yearly projections for online video ad spending through to 2013.  The report, titled “The [...]