Online Product Video Really Driving Buying Interest

A key objective and finding in the recently released Interpret Survey  was that high engagement levels translate into high satisfaction for viewers, high brand recall for advertisers, a greater inclination for consumers to seek product information, and potentially more money for publishers.  An obvious sequence of events, but critical for publishers for  proof for online video investment and sales pitches as [...]

Online Video More Popular than Social Media

Watching Online Video is significantly more popular than social media due to the respected Pew Internet Research Centre. 62% of all adults surveyed viewed online video compared to 46% using social media sites, with 11% using the emerging Twitter. This survey has a good demographic nugget revealing 89% of 18-29 years olds are watching online [...]

Yanks Watch 11.5 billion online videos in March!

In March 2009, according to the ComScore study, U.S. users watched about 11.5 billion online videos, an increase of 11 percent over February. The average viewer watched about 5.5 hours of online video during March. This now equates to an average of 97 videos per viewer—translating into an average online video clip length of 3.4 minutes. [...]