Online Video Watching at Work matches Home

New Research Finds 68 Percent of Respondents Watch Videos During the Day.  Interpret (in conjnuction with  Yahoo, Havas, Warner Bros and Media Research and PHD) significant and deep survey on video engagement shows that viewing online video is rampant during work hours as it is during ‘at home’ hours.  For advertising agencies this is particularly revealing for planning. Normally [...]

Online TV commercials beating traditional TV?

According to Ad Age today,  the US ABC and CBC networks are spending millions on research to make two arguments: Online-video ads have a bigger impact than TV ads and therefore deserve higher ad rates than TV, and that consumers don’t mind the intrusion. Their initial research from Magid Associates shows consumer recall of an unskippable [...]