Online advertising rules for US SMBs

The Ad-ology Small Business Marketing Outlook survey,  found that small business is cautiously optimistic going into 2009 despite recessionary data and conversation.  SMBs are clearly getting smarter in where and how they advertise. When broken down by media type, over half of small business advertisers plan to spend the same or more on the following: [...]

Online video advertising growth strong despite slowdown

Emarketeer has just reported its 2009 forecast for online ad spend. No suprises given recent industry and media buzz. Online spending on video advertising, is expected to remain strong at 44.9 percent, whilst online ad spending is forecast at US$25.7 billion dollars in 2009, just 8.9 percent more than the US$23.6 billion dollars that will be spent in 2008. In [...]

the online video marketing revolution evangelists

We all accept online media has fundamentally changed how we communicate with our current customers and prospects. Case studies and usage figures from various research bodies such as Nielsen Netratings and the IAB’s PWC Online Advertising Quarterly Surveys are testament to this.

We believe there is another wave, that is about to blow apart how the majority of businesses market themselves via supposedly local and niche traditional media and to some extent some forms of the online advertising models currently being practiced.