New Zealand Is Buying Off Online Video Big Time

Strong video to purchase data has come out of New Zealand. 40% of those who watch or listen to a video / audio review have gone on to actually purchase the product.  This is highly significant marketing information for any marketing executive / business owner to review. With over 70% of Kiwis watching online video sites [...]

Internet Video Viewership 120% year on year growth.

Internet users in the USA watched a staggering 34.2 billion videos in January 2010, up 120% year on year, according to the leading internet metrics research company Comscore.   This worked out at 187 videos per viewer in the month. This is further conclusive proof that internet habits are changing from text to video.  The average video [...]

Local Online Advertising destroying print, cable and local radio

Despite a tough year all round for the advertising industry, local online advertising in 2009 continues to grow in the USA to US$14.9bn, according to Borrell. Driven by search, local directories and video advertising local business has been and continues to plan to pull spend from traditional channels such as newspapers, cable, and radio into [...]

Major UK Online Video Agency Growth

According to a survey by the webtventerprise in the UK Media buyers will be increasing online video advertising budgets by 50% over the next 12 months.   The survey of 101 media buyers currently booking pre-roll advertising campaigns and found that almost all (97%) were planning on either maintaining or increasing video advertising spend. Over half [...]

Online Video Watching at Work matches Home

New Research Finds 68 Percent of Respondents Watch Videos During the Day.  Interpret (in conjnuction with  Yahoo, Havas, Warner Bros and Media Research and PHD) significant and deep survey on video engagement shows that viewing online video is rampant during work hours as it is during ‘at home’ hours.  For advertising agencies this is particularly revealing for planning. Normally [...]

New Zealand Property Video Report

Internet Video is the fastest growing form of marketing on the internet (IAB). The mighty YouTube is now playing one billion videos globally every day (Comscore 2009). In New Zealand Property Video is clearly emerging  as a valuable marketing tool. Here at Silverlinemedia.tv our property videos were played over 30,000 times across a range of [...]

Official – Online Video Advertising Lifts Buying by 40%!

Gian Fulgoni, chairman and co-founder of comScore, presented crucial research at the OMMA Hollywood conference in Los Angeles on Monday.  Brands using online video ads have seen lifts of from 20 percent to 40 percent or higher in terms of incremental buying.  ComScore,  tracks the online viewing and shopping of 2 million individuals in the [...]

Americans watching 13 billion online videos a month

Americans watched 12.7 billion online videos in November, an increase of 34 percent versus a year ago, according to numbers released Monday by market researcher ComScore.   Driven primarily by YouTube 77% of the US internet population viewed online videos in 2008. With the already massive volume of online video content further increasing in quantity, quality their is not a [...]

Online video viewers to reach nearly 1 billion in four years

  the number of online video viewers will grow from 563 million at the end of 2008 to 941 million by 2013,  according to ABI Research, as convergence, speeds and services increase their speed to market. “All stakeholders in the online video ecosystem are eyeing the living room,” remarks ABI research director Michael Wolf.  “With the [...]

Video delivers for websites say US marketers

A new study conducted in November from Marketing Sherpa reports that from a sample of over 1,000 US marketers 56% were happy with the results of the video they have run on their website. Interestingly those that were not believe it was how they executed the video, and still believed that the results were there [...]