Local Online Advertising destroying print, cable and local radio

Despite a tough year all round for the advertising industry, local online advertising in 2009 continues to grow in the USA to US$14.9bn, according to Borrell. Driven by search, local directories and video advertising local business has been and continues to plan to pull spend from traditional channels such as newspapers, cable, and radio into [...]

Online Video Ads Are The Most Effective

Research released  by Dynamic Logic, the leaders in measuring digital advertising effectiveness, reveals that ad campaigns using Rich Media with Video created the strongest brand impact (across most branding goals, including aided brand awareness, online ad awareness, brand favorability, and purchase intent) compared to campaigns using Simple Flash and Rich Media without Video formats. (See chart [...]

Online Advertising Beats TV Advertising

Strong hard research from leading online research company from Comscore and dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies demonstrates that online advertising delivers greater bottom line sales ($$$$$) than TV advertising. Over the course of twelve weeks, online ad campaigns with an average reach of 40 percent of their [...]

Online video advertising growth strong despite slowdown

Emarketeer has just reported its 2009 forecast for online ad spend. No suprises given recent industry and media buzz. Online spending on video advertising, is expected to remain strong at 44.9 percent, whilst online ad spending is forecast at US$25.7 billion dollars in 2009, just 8.9 percent more than the US$23.6 billion dollars that will be spent in 2008. In [...]

Finally you can get your video top of YouTube

Finally YouTube announced on Wednesday that they will be copying parent company, Google’s core advertising search business model and offering reverse auction bids for top of search placement of videos. This will enable both corporate, SME, and even hard core video producers, the ability to get their video (ad) to the top of the list. [...]