Major UK Online Video Agency Growth

According to a survey by the webtventerprise in the UK Media buyers will be increasing online video advertising budgets by 50% over the next 12 months.   The survey of 101 media buyers currently booking pre-roll advertising campaigns and found that almost all (97%) were planning on either maintaining or increasing video advertising spend. Over half [...]

Video ads twice as powerful

The Interactive Advertising Bureau of Canada reports that video has proven to be an incredibly hard-working online ad format for Advertisers. Recent research compiled from almost 200 Video campaigns already in Dynamic Logic’s Market Norms database, indicates that Video ads are twice as powerful as all other Online ad formats in drawing consumers attention to the ads [...]

the online video marketing revolution evangelists

We all accept online media has fundamentally changed how we communicate with our current customers and prospects. Case studies and usage figures from various research bodies such as Nielsen Netratings and the IAB’s PWC Online Advertising Quarterly Surveys are testament to this.

We believe there is another wave, that is about to blow apart how the majority of businesses market themselves via supposedly local and niche traditional media and to some extent some forms of the online advertising models currently being practiced.