Local Online Advertising destroying print, cable and local radio

Despite a tough year all round for the advertising industry, local online advertising in 2009 continues to grow in the USA to US$14.9bn, according to Borrell. Driven by search, local directories and video advertising local business has been and continues to plan to pull spend from traditional channels such as newspapers, cable, and radio into [...]

YouTube Redesign focusses on Search and AdSense

YouTube has launched a home page redesign which brings search more to the fore. Not surprising given it is the second biggest search engine on the web, after parent company Google. However I suspect the redesign is more about the launch of YouTube AdSense.   An evolutionary change reducing clutter and putting focus on search. [...]

Now Get your Video on Bingoo as well as Google

Bing Video Search focus clearly rose a level with the suprise (really) integration of Yahoo and Microsoft’s Bing search. What ever your view on their joint ability to compete with Google this service has an improved share, and well worth the effort of  focussing resources for it. With most search marketers spending their time on Google, often you can optimise for Bing and [...]

Online video advertising growth strong despite slowdown

Emarketeer has just reported its 2009 forecast for online ad spend. No suprises given recent industry and media buzz. Online spending on video advertising, is expected to remain strong at 44.9 percent, whilst online ad spending is forecast at US$25.7 billion dollars in 2009, just 8.9 percent more than the US$23.6 billion dollars that will be spent in 2008. In [...]