Online video advertising growth strong despite slowdown

Emarketeer has just reported its 2009 forecast for online ad spend. No suprises given recent industry and media buzz. Online spending on video advertising, is expected to remain strong at 44.9 percent, whilst online ad spending is forecast at US$25.7 billion dollars in 2009, just 8.9 percent more than the US$23.6 billion dollars that will be spent in 2008. In [...]

Video Advertising shaking off the Crunch

David Hallerman, Senior Analyst for eMarketer and author of their recently released report, Video Advertising Online: Spending and Pricing. has significant revised his video advertising forecast down but the growth is still impressive reading, up 50% to 80%.  The eMarketer estimate is down from $1.35 billion to $505 million. David Hallerman and his team are convined [...]

Video advertising projects high

Here at Siverlinemedia.tv we are convinced that the video advertising online is shaking the ground of traditional advertising models. Here are two recent research reports that almost support our enthusiastic view of online video. eMarketer has a new report available that details yearly projections for online video ad spending through to 2013.  The report, titled “The [...]