New Zealand Is Buying Off Online Video Big Time

Strong video to purchase data has come out of New Zealand. 40% of those who watch or listen to a video / audio review have gone on to actually purchase the product.  This is highly significant marketing information for any marketing executive / business owner to review. With over 70% of Kiwis watching online video sites [...]

Internet Video Viewership 120% year on year growth.

Internet users in the USA watched a staggering 34.2 billion videos in January 2010, up 120% year on year, according to the leading internet metrics research company Comscore.   This worked out at 187 videos per viewer in the month. This is further conclusive proof that internet habits are changing from text to video.  The average video [...]

Online Advertising Beats TV Advertising

Strong hard research from leading online research company from Comscore and dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies demonstrates that online advertising delivers greater bottom line sales ($$$$$) than TV advertising. Over the course of twelve weeks, online ad campaigns with an average reach of 40 percent of their [...]

Official – Online Video Advertising Lifts Buying by 40%!

Gian Fulgoni, chairman and co-founder of comScore, presented crucial research at the OMMA Hollywood conference in Los Angeles on Monday.  Brands using online video ads have seen lifts of from 20 percent to 40 percent or higher in terms of incremental buying.  ComScore,  tracks the online viewing and shopping of 2 million individuals in the [...]

Yanks Watch 11.5 billion online videos in March!

In March 2009, according to the ComScore study, U.S. users watched about 11.5 billion online videos, an increase of 11 percent over February. The average viewer watched about 5.5 hours of online video during March. This now equates to an average of 97 videos per viewer—translating into an average online video clip length of 3.4 minutes. [...]

Americans watching 13 billion online videos a month

Americans watched 12.7 billion online videos in November, an increase of 34 percent versus a year ago, according to numbers released Monday by market researcher ComScore.   Driven primarily by YouTube 77% of the US internet population viewed online videos in 2008. With the already massive volume of online video content further increasing in quantity, quality their is not a [...]

A Quarter of Americans watch online video

Further evidence that US internet users are moving fast into video arrives today from Mediamark Research & Intelligence (MRI). Downloading TV programs, watching online videos and making online phone calls posted the biggest year-to-year percent increase among adults. According to responses from MRI’s just released Fall 2008 Survey of the American Consumer, 3.2% of adults said [...]

German video consumption on youtube

25.9 million German Internet users viewed more than 3 billion videos online in August 2008 according to the comScore Video Metrix service. That’s an incredible 95 videos per user with the average video playing just over 4 minutes.  Google Sites lead the pack, primarily due to YouTube. Therefore the total German online video viewing audience in August watched an [...]