Video ads twice as powerful

The Interactive Advertising Bureau of Canada reports that video has proven to be an incredibly hard-working online ad format for Advertisers. Recent research compiled from almost 200 Video campaigns already in Dynamic Logic’s Market Norms database, indicates that Video ads are twice as powerful as all other Online ad formats in drawing consumers attention to the ads [...]

Canadian Video Market to Roar

Canada Local Video Forecast: Market Overview and Outlook The Kelsey Group has released a new reports show that Canada is also experiencing the boom in online video that we have reported the US, India and of course here in New Zealand is experiencing. The video market in 2007 was C$0.9 million, and TKG predicts it will grow to C$162.4 million [...]