Online Product Video Really Driving Buying Interest

A key objective and finding in the recently released Interpret Survey  was that high engagement levels translate into high satisfaction for viewers, high brand recall for advertisers, a greater inclination for consumers to seek product information, and potentially more money for publishers.  An obvious sequence of events, but critical for publishers for  proof for online video investment and sales pitches as [...]

Online video advertising growth strong despite slowdown

Emarketeer has just reported its 2009 forecast for online ad spend. No suprises given recent industry and media buzz. Online spending on video advertising, is expected to remain strong at 44.9 percent, whilst online ad spending is forecast at US$25.7 billion dollars in 2009, just 8.9 percent more than the US$23.6 billion dollars that will be spent in 2008. In [...]