What is an Engaging Online Video?

We are often asked at Silverlinemedia.tv, what makes an engaging video. Many of our clients initially want a ‘funny video’ or a ‘viral video’.  There certainly have been some terrific ‘funny online videos’ but the key questions we work through with our customers at the start of a brief include : What is the role [...]

Online Video Ads Are The Most Effective

Research released  by Dynamic Logic, the leaders in measuring digital advertising effectiveness, reveals that ad campaigns using Rich Media with Video created the strongest brand impact (across most branding goals, including aided brand awareness, online ad awareness, brand favorability, and purchase intent) compared to campaigns using Simple Flash and Rich Media without Video formats. (See chart [...]

Video ads twice as powerful

The Interactive Advertising Bureau of Canada reports that video has proven to be an incredibly hard-working online ad format for Advertisers. Recent research compiled from almost 200 Video campaigns already in Dynamic Logic’s Market Norms database, indicates that Video ads are twice as powerful as all other Online ad formats in drawing consumers attention to the ads [...]