Shoppers increasingly watching online Retail Video

The number of online shoppers who watch retail videos grew 40% in a year.  Not suprising given trends and that obvious fact that video brings products to life in a way that static images and text can’t, often providing the final push a consumer needs to make a purchase or an enquiry. Research and Markets’  [...]

Video is gold to jewellery and watch sales

Manufacturer and store Web sites have significant influence on jewelry and watch purchases, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey.  Nearly half of respondents say manufacturer Web sites have some or significant influence on their jewelry or watch purchase, and 43.4 percent say the same about jeweler or retailer Web [...]