New Zealand Is Buying Off Online Video Big Time

Strong video to purchase data has come out of New Zealand. 40% of those who watch or listen to a video / audio review have gone on to actually purchase the product.  This is highly significant marketing information for any marketing executive / business owner to review. With over 70% of Kiwis watching online video sites [...]

Internet Video Viewership 120% year on year growth.

Internet users in the USA watched a staggering 34.2 billion videos in January 2010, up 120% year on year, according to the leading internet metrics research company Comscore.   This worked out at 187 videos per viewer in the month. This is further conclusive proof that internet habits are changing from text to video.  The average video [...]

Online Marketing Cinema Trends – Online Video – Social Media

Terrific feedback on the online Marketing Trends presentation I made at New Zealand Cinema Conference. Review the slide show here: Cinema Marketing Online Trends New Zealand View more presentations from gueste8817bb. View cinema trends presentation at slideshare

Local Online Advertising destroying print, cable and local radio

Despite a tough year all round for the advertising industry, local online advertising in 2009 continues to grow in the USA to US$14.9bn, according to Borrell. Driven by search, local directories and video advertising local business has been and continues to plan to pull spend from traditional channels such as newspapers, cable, and radio into [...]

US Online Video Advertising Spend $1bn 2010

Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the US IAB Internet Advertising Revenue Report for the first half of 2009 on 5th October. U.S. Internet advertising revenues were at $10.9 billion in that six month period. The important metric is the report that digital video continues to experience robust growth with a 38% [...]

What is an Engaging Online Video?

We are often asked at Silverlinemedia.tv, what makes an engaging video. Many of our clients initially want a ‘funny video’ or a ‘viral video’.  There certainly have been some terrific ‘funny online videos’ but the key questions we work through with our customers at the start of a brief include : What is the role [...]

Major UK Online Video Agency Growth

According to a survey by the webtventerprise in the UK Media buyers will be increasing online video advertising budgets by 50% over the next 12 months.   The survey of 101 media buyers currently booking pre-roll advertising campaigns and found that almost all (97%) were planning on either maintaining or increasing video advertising spend. Over half [...]

Online Product Video Really Driving Buying Interest

A key objective and finding in the recently released Interpret Survey  was that high engagement levels translate into high satisfaction for viewers, high brand recall for advertisers, a greater inclination for consumers to seek product information, and potentially more money for publishers.  An obvious sequence of events, but critical for publishers for  proof for online video investment and sales pitches as [...]

Online Video Watching at Work matches Home

New Research Finds 68 Percent of Respondents Watch Videos During the Day.  Interpret (in conjnuction with  Yahoo, Havas, Warner Bros and Media Research and PHD) significant and deep survey on video engagement shows that viewing online video is rampant during work hours as it is during ‘at home’ hours.  For advertising agencies this is particularly revealing for planning. Normally [...]

Online Video Drives New Car Purchases

recently published an interview with Bonita Stewart, Director of U.S. Sales, Google where she elaborated on recent research undertaken by Google and Polk (leading online auto info player) which highlighted the importance of online video in car purchasing decisions. Key findings included comment that 83 per cent of new-vehicle buyers visited video-focused websites prior to [...]