Online Video Drives New Car Purchases

recently published an interview with Bonita Stewart, Director of U.S. Sales, Google where she elaborated on recent research undertaken by Google and Polk (leading online auto info player) which highlighted the importance of online video in car purchasing decisions. Key findings included comment that 83 per cent of new-vehicle buyers visited video-focused websites prior to [...]

Kiwi Car Dealers Embracing Video

Over 600 online video’s of New Zealand cars have been produced by Silverlinemedia.tv over since July 1 and now we are seeing car dealers embracing video to present their dealerships benefits and offers.  Several video ads can be seen live on the autotrader.co.nz website from the likes of Pinnacle Cars, Kepplers Cars and Ebbetts. This [...]