A new study conducted in November from Marketing Sherpa reports that from a sample of over 1,000 US marketers 56% were happy with the results of the video they have run on their website. Interestingly those that were not believe it was how they executed the video, and still believed that the results were there given the right implementation.
This is another encouraging survey reporting video is delivering for websites, particularly given the sample size. A cynic may suggest that marketers would be happy given they probably made the decision, however Marketing Sherpa has good survey track record and the volume of positive attitude is undeniable. The question that is more interesting is to those marketers that have not tested video is why not?
Filed under: Online Video Marketing, research | Tagged: marketing sherpa, online video, research, USA, website video
